Strategies for Digital Marketers

In this modern world of technology, every business wants to be super successful online and this has become now a mandatory requirement for every company who wants to survive on the Wold Wide Web. Whether it is a Digital Marketing company or in any other part of the world, the concepts behind its working remain the same.

Digital Marketing has many components, and that includes Search Engine Optimization, Email marketing, Social Media Marketing, Pay-Per Click, Mobile Marketing and so forth. A well planned Digital Marketing Strategy is important as that gives a clear direction, otherwise without doing that, your journey is similar to a vehicle without any GPS or clear direction to reach a destination.
Content Marketing

Quality and relevant content needs to be published on the website. It should be fresh and updated regularly. The content should also be interesting and able to engage the viewers and the online audience for encouraging conversions. The right content makes a huge difference in the success or failure of a blog and generating traffic on any website through social media. This creates a solid foundation for marketing efficiency and growth of the company.

Search Engine Marketing
This is critical for any small business. It gives an opportunity for a company to compete with others in the same niche by being visible as well as searchable on Google and other major search engines. Since online audience searches for products and services over the search engine, it is important that your organization places high on search engines for all the terms and phrases related to your business.

On the other hand, if not visible in the top search results, your online audience will not be able to find you. For this, a technique called search engine optimization is used which is offered as a service by Digital Marketing companies. Search Engine Marketing is a continuous process and takes time to give out results. Start from On-Page SEO and continue working on Off-Page SEO as a part of the entire process.

Running Paid Campaigns
Keeping a marketing budget for your company is also beneficial as running a PPC campaign and promoting your FB campaigns could also be essential at times for reaching out to your targeted audience.

Social Media Marketing
Integrating social media with your business should remain as one of the top most priorities of any company. For some companies which have frequent and major events, it becomes imperative for them to use social media for promoting those events and even publicize them to their customers or prospective clients.

Keeping in touch with customers, providing information to website visitors and giving out breaking news becomes possible by using proper social media marketing techniques as well as tools which can prove to be a crucial element of success. Strengthening one’s customer base in order to achieve repeated sales by using popular social media platforms is an integral part of a company’s Digital Marketing strategy.

Email Marketing
This type of marketing is crucial for any small business. It is still considered one of the most significant mediums to reach out an online audience. In fact, as the facts suggest, emails are an easy way to reach the consumers without investing much and email campaigns are an effective way to keep customers informed about the company.

It consists essentially of building a list of customers and prospects. The more this list grows, the more it is beneficial for your business in the long run. Sometimes a token of appreciation in the form of an e-book or some kind of a download in return of a subscriber’s email address is a common practice.

Introducing new products, updates and coupons as well as any new range of products or events in the company can be conveyed to your target company through sending of emails. In the long run, it is considered to be one of the most important marketing strategies for any business.

Measuring Your Results
Apart from running your social media and SEO campaigns, it is highly significant that you should be able to measure all your efforts so that you can track its progress. Whenever you run any campaign, you will be able to see the response rate, the number of people who visited your website, how many views did it garner, page likes, Reach, engagement rate and so forth. Without proper tracking or monitoring, any Digital Marketing campaign is of no value and is without any use.

To conclude, for any business applying the required Digital Marketing strategy by using different tools is essential for becoming successful in the long run. Online marketing efforts and strategies are important as unless you dedicate time to implement all these strategies, it is difficult to stand out and move ahead of your online competitors. You can consult experts in every domain or even do a lot of it yourself after understanding the basics about Digital Marketing.

Top Tips for Recognising Good Sources of Nutrition Information

There is so much nutrition information on the internet it is sometimes difficult to know whether what you are reading is right or not. So here are some tools that will equip you when planning a healthy lunch for yourself and your family. Below are our top tips for recognising good sources of nutrition information.

  • Ensure that the information is not eliminating any of the food groups. This will help you recognise whether you are going to be missing any nutrients. A diet that includes all of the food groups ensures that you get all that you need to, so it goes without saying that if you skip a particular food group you are going to miss out on a bunch of important nutrients.
  • Ensure that it is something that is sustainable longer term. A diet that is for the short term and not a lifelong change, is not going to help you in the long run. There are so many fad diets out there, that are here today and gone tomorrow, it is hard to know how they are going to benefit you. Most fad diets tend to cut out a particular food group and are generally something that you wouldn’t be able to continue to practice for the rest of your life. You always want something that allows you to make a change that is one that you can continue, as this will ensure that any health benefits of the change can be held for the remainder of your life. If you know that it is unsustainable, don’t go there.
  • Keep in mind that if nutrition information is credible it will be peer reviewed. This means that there are many other nutrition professionals that agree with the position and that there is high quality research behind the information. The best way to confirm the credibility of the nutrition information is to ensure that the information you are checking on, is consistent with what the government nutrition agency or nutrition professional bodies are saying. In Australia these type of sources would be:

Dietitians Association of Australia

Sports Dietitians Australia

The Heart Foundation Australia

Diabetes Australia

The Coeliac Society Australia

Centre for Disease Control and Prevention

Other State/National Health organisations such as Queensland Health, Victorian Health (the Better Health Channel), NSW Health and equivalents.

Other countries would have similar agencies and these may even have local branches in your local area or websites that you can consult for further information.

  • A note on special diets:

There are a large number of people following diets that are free of particular foods/nutrients. It is important that you only follow these types of diets if you have a diagnosed reason to follow them, so that you ensure that your diet remains balanced. Your local Dietitian can help with balancing your diet (considering your needs to be free of a particular nutrition or food), so it is really important that you consult an accredited or registered Dietitian in your local area to help with this.

The best way to ensure you are consulting someone appropriately qualified is to consult your country’s Dietitian’s Association (in Australia that is the Dietitians Association of Australia, in the US, the American Dietetic Association (ADA), in the UK it is the British Dietetic Association (BDA) and in Canada it is the Dietitians of Canada). Other countries have equivalent accreditation or registration qualifications, so please check with your country’s association. Each of these agencies will have either a list of Dietitians in your local area or a symbol/credentials that a Dietitian must have that will indicate that the Dietitian is appropriately qualified to assist you.

Spotting credible nutrition information isn’t as tricky as first thought, by simply following these principles you will be planning a healthy lunch for you and your family with ease. Please remember that any specific dietary information you may need for special diets, please consult the appropriate health professional.

So, spotting good quality nutrition information is as simple as being aware of who is providing the information, whether it is cutting out particular food groups, whether the change it is suggesting is sustainable long term, and whether it is consistent with appropriate nutritional agencies. But following their principles you will be able to ascertain whether the nutritional information you have in front of you is high quality nutrition information.

How to Create an International Electronic Commerce Site

As the growth of online shopping spreads worldwide, more and more businesses are looking to capitalize on this trend by starting an international e-commerce site to sell their products globally. As online shopping becomes more popular around the world, online stores in the United States are seeing a spike in visitors from abroad. The problem is most of these stores are not equipped to handle orders from overseas. Simply being able to ship products abroad is not enough to cater to all of your international customers. You must make their shopping experience is as easy as possible, this includes having the right translator software, been able to receive payment in their currency, and using a reliable global delivery service.

There are certain challenges you should expect to face when starting an international e-commerce business. They include the following:

  1. Communication barriers – Even though English is the most used language on the Internet, it cannot take the place of a person’s native language. To ensure that all visitors can fully understand what it is you are selling and how to use it properly, you must have your website translated in multiple languages. You will need a very precise translator software to get the job done.
  2. Forms of payment – Customers from other countries expect to pay for products with their own currency. You cannot have an international e-commerce business without being able to accept different currencies from around the world.
  3. Shipping issues – The success of your business depends on being able to ship your products out on time at a decent price. Doing this for your international orders becomes even more complicated. You need to have a reliable global delivery service to carry out this job for you.
  4. Tariffs and duties – You will be subject to the tariffs and duties set up by the different destination countries when you ship to your international customers. You must find out what they are and let your customers know so they are not surprised by hidden fees.
  5. Import/Export regulations – There is also a chance that your products are going to be subject to import or export regulations. Find out if you are able to ship your products outside of the United States and if they are allowed into different destination countries.

A good way to handle most of the international e-commerce challenges is to use an e-commerce solution that is able to do the following:

  • Offer multiple language translator software to change basic words in the product name, category name, description, images and teaser sections
  • Display price conversion for the different currencies on the site
  • Can be integrated with payment processors that handle international payments
  • Calculates shipping in real time for major global delivery service companies such as UPS, USPS, DHL, FedEx, Canada Post and Australia Post
  • Supports all advanced tax calculation methods
  • Allows international date formatting

There are also a number of things you can do to provide better international e-commerce in addition to using the right e-commerce solution. The first thing you must do is inform all of your international visitors of your ability to accept their order. In order to do that you should use plenty of visual indicators throughout your site such as flags to depict available languages and special links to display global shipping policy. If there are additional fees, be sure to let customers know about it before they place the order. A good way to increase conversions and decrease returns is to give very detailed instructions on how to return an international order. An even better way to get more international customers to make a purchase is to lower the cost of shipping your products abroad.